What Every Radio Dramatist Should Know About SEO
Sunday, March 23rd, 2008As much as my passion is all things audio, my paid gig is internet marketing with a local firm, Hall Web Services. What that means is that on a daily basis I’m grilling websites, writing optimized web code, writing the most interesting copy I can muster and figuring out interesting ways to market products and services online. So it shouldn’t be surprising that I have some observations about the state of the audio drama community’s internet marketing efforts.
For the most part, it’s abysmal.
While the basics of SEO are known and web publicized, on most of the audio drama websites I see the basic principles sorely lacking. (more…)